# khaa-lo

> khaa-lo is a discovery platform for independent consumer brands. It reads what you already buy — food, drinks, skincare, haircare, supplements and wellness — and matches you with hand-picked indie brands that fit your taste, so you can keep what you love and share it with your community. Discover answers three questions a day free, without an account; plans start at $4.99 a month.

- Category: indie brand (CPG) discovery platform
- Product type: web app
- Free tier: three Discover questions a day, no account required
- Price: subscription plans from $4.99/month, cancel anytime
- Available in: United States
- Directory: 179 hand-picked indie brands, 545 products
- Community: 200+ people hosted, 10 ambassadors, 20+ brand collaborations
- Founder: Vaishnavi
- Last updated: 2026-08-30
- Pricing page: https://www.khaa-lo.com/plans

## What khaa-lo is not

khaa-lo is not a store or marketplace. It does not sell products and there is no basket. It is a discovery layer: brands are hand-picked into the directory, Discover matches them to what a person asks for and what their receipts and check-ins show, and people keep what they love in a virtual fridge or cart.

## Pricing

Discover answers three questions a day free, without an account. Paid plans start at $4.99/month and are what let you keep what you find.

- Basic, $4.99/month — 3 trackers, 6 Discover questions a day, 3 receipts a month, a fridge of up to 10 items, XP and levels, basic quests and badges, the Bubblegum skin, a basic fridge read
- Plus, $9.99/month — 7 trackers, 20 Discover questions a day, 10 receipts a month, an unlimited fridge, all standard quests and badges, earnable Deep Freeze and Butter skins, Swap ideas, personalised fridge reads
- Premium, $19.99/month — 15 trackers, 40 Discover questions a day, 15 receipts a month, an unlimited fridge, advanced fridge and tracker pattern insights with cross-pattern analysis, exclusive and seasonal skins, premium badges, early access to new features

khaa-lo takes no markup — members buy from each brand directly.

## Categories covered

Food and beverages make up most of the directory today, alongside supplements, wellness, skincare and haircare.

## How it works

1. Ask for what you want, in your own words — "something fizzy that won't wreck my stomach". Every answer comes from the hand-picked directory with the reason it showed up. Three questions a day without an account.
2. Show it your shelf — add a receipt, check in on how you've been feeling, or name what you're avoiding. That becomes the context behind your answers.
3. Fill your fridge — keep what you're obsessed with, what you've tried and loved, what you still want to try, and what you restock without thinking. Nothing lands there on its own; you put it there.

## FAQ

**Is khaa-lo a store?**
No — it's a discovery platform. There is no basket and nothing is sold here. You buy from each brand directly.

**Do I need to pay to try it?**
No. Discover answers three questions a day without an account. A plan is for keeping what you find, and for asking more often.

**How does the curation actually work?**
Every brand in the directory is hand-picked before Discover can recommend it. From there your receipts, check-ins and avoid list become the context behind an answer — not to decide for you. Discover can only name brands that are in the directory, so it cannot invent one.

**Do brands pay for placement?**
Never for match position. If a brand is ever featured, that card says so every time.

**Will khaa-lo tell me something is good for my health?**
No. It can notice that you rebuy a thing, or that a stretch of your check-ins reads a certain way, and it will say so plainly. It will never tell you a product will fix, treat or cure anything.

**Where do you operate?**
The United States.

## Community

khaa-lo started offline — founder Vaishnavi and 10 ambassadors bringing people together around indie brands. 200+ people have been hosted so far, and 20+ brands have collaborated with khaa-lo.