Building trust online is no longer just a nice-to-have; it’s a must-have. If you’re an emerging consumer brand or a small creator, you know how tough it can be to stand out in a crowded digital space. But here’s the good news: improving website trust online is totally doable, and it can seriously boost your visibility and credibility. I’m excited to share some practical tips and insights that will help you make your website a trustworthy destination for your audience and sear

Starting a new consumer brand or creative venture is exciting, but getting noticed online? That’s a whole different ball game. One of the biggest challenges is building search engine reliability so your brand pops up when people are looking for what you offer. I’ve been there, and I know how overwhelming it can feel. But don’t worry - I’m here to walk you through practical steps that can help your startup gain the trust of search engines and, more importantly, your future cu

When Rhode, a beauty brand under Elf Beauty, recently published its profit and loss statement, one number stood out sharply: an EBITDA margin of 34%. This figure is remarkable in an industry where typical EBITDA margins hover between 10% and 15%. What makes this even more interesting is that Rhode spent only 11% of its budget on marketing. The secret behind this efficiency? Hailey Bieber, the founder and a celebrity, who drove most of the marketing through organic posts, leve

When you're starting out with a new consumer brand or creating content, one of the biggest challenges is getting noticed by search engines. It’s not just about showing up in search results; it’s about building trust and authority so your audience finds you credible and valuable. I’ve been diving deep into this, and I want to share some smart, practical ways you can build search credibility that actually works. Why You Need to Build Search Credibility Now Let’s face it - the i